success stories
Cowboys Wrestling Club
The Objective
Cowboys Wrestling Club, based in Cochrane, Alberta, is known for producing top-level wrestlers. Despite their strong reputation within the wrestling community, they needed to attract new members to grow their winter season enrollment. Wrestling, being a seasonal sport, required an effective program to build memberships before the season began.
The Challenge
Operating in a smaller town presented a limited target audience, making it difficult to scale the ad campaign effectively. Wrestling, as a niche sport, required compelling messaging to attract interest beyond its core audience. Additionally, with only 1.5 months until the winter season, there was no margin for error—the campaign needed to deliver immediate results.
Solution
We developed a targeted marketing strategy to maximize impact within the limited timeframe. The campaign focused on creating a compelling offer, driving RSVPs through a well-optimized funnel, and delivering authentic content to connect with the audience.
Offer
Highlighted wrestling’s scholarship potential and long-term benefits, positioning it as a premier personal development program.
Funnel
Built an orientation funnel with automated SMS follow-ups to engage leads and drive attendance.
Ads
Launched Meta Ads targeting parents, emphasizing the sport’s value and the free orientation event.
Results
The campaign exceeded expectations, nearly tripling Cowboys Wrestling Club's membership base and setting a strong foundation for future growth.
$1300
Ad Spend
53 RSVP's
$24 per Lead
21 Memberships
$64 Cost Per Aquisition
8.5x
Return on Ad Spend
Eurospec Motorwerks
The Objective
EuroSpec MotorWerks was a newly established auto repair shop in Calgary, specializing in European vehicles. With a well-regarded lead technician, the business aimed to grow its online presence, generate local awareness, and build a steady customer base.
The Challenge
While the lead technician was well-known in the industry, the brand itself was new, requiring campaigns to target cold audiences. Additionally, as a new business, operational processes were still being fine-tuned, adding complexity to scaling efforts.
Solution
To maximize impact, we aligned our strategy with their Grand Opening, creating a targeted campaign to generate excitement and capture RSVPs.
Offer
Grand opening prizes, food, and discount coupons for future services.
Funnel
A Grand Opening Funnel with automated follow-up reminders to boost attendance.
Ads
Meta Ads featuring catchy promotional reels to attract attention.
Results
The campaign delivered outstanding results, creating significant local awareness and driving high attendance for the Grand Opening: The strong turnout propelled EuroSpec MotorWerks ahead of their growth schedule, helping them exceed their year-end revenue goals by a considerable margin.
$1000
Ad Spend
121 RSVP's
$8 per Lead
85 Attendees
70% Turnout Rate
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