Real Outcomes.
Not Promises.
Real campaigns. Real constraints. Real, trackable results.
HUNTER'S HEATING
EUROSPEC MOTORWERKS
KINJO SUSHI & GRILL
THE WEDDING FAIR
CASE STUDY 1
Hunter's Heating
Generated $13K in 2 Months
Ad Spend
$1,658
Results
12 Booked Jobs
The Challenge
Previous agency was showing buttons clicks as "converions". No clear visibility into real leads or booked jobs. The owner wasn’t confident marketing could be tracked end-to-end.
The System Applied
Market + IVOC research (avatars, pains, intent)
Messaging built around buyer triggers
Meta Ad creative aligned with buyer pain points
Dedicated landing page + CRM tracking for full visibility
The Results
Ad Spend: $800
Leads: 31 ($53 CPL)
Booked Jobs: 12 (40%)
Revenue: $13,020
ROAS: 8X
Key Takeaway
Marketing becomes predictable when you track real outcomes, not surface metrics. Once tracking is clean, optimization is obvious.
CASE STUDY 2
EuroSpec MotorWerks
Generated 139K Revenue in 4 Months
Ad Spend
$13,863
Results
93 Booked Jobs
The Challenge
A new automotive shop without brand recognition needing to scale from scratch.
The System Applied
Onsight Content Capture (drone, owner interviews).
Built a booking-focused funnel system (not one-off ads)
Lead capture + CRM pipeline tracking
Ongoing iteration: hooks, offers, targeting, and flow
Optimization driven by buyer behavior + closed-loop results
The Results
Ad Spend: $13,863
Leads: 265 ($52 CPL)
Booked Jobs: 93 (35%)
Revenue: $139,000
ROAS: 10X
Key Takeaway
The jump came from iteration, not “new tactics.” When bookings are tracked, improvements compound fast.
CASE STUDY 3
Kinjo Sushi & Grill
Generated $535K Revenue from 2025 Platter Campaigns
Ad Spend
$5,200
Results
11,636 Platter Sales
The Challenge
Seasonal platter promos are high-stakes: short windows, heavy competition, and the need to attribute revenue to campaigns - across multiple promotions per year.
The System Applied
Repeatable seasonal funnel framework
Visually appealing Landing page
Visually appealing Email series
Meta ads + creative production per campaign.
The Results
Ad Spend: $22,426
Attributed Platter Sales: 11,636
Revenue: $535,541
ROAS: 23X
Key Takeaway
When you standardize the promo system, results get easier each season. Repeatable funnels compound.
CASE STUDY 4
The Wedding Fair
Generated $91K Revenue in 3 Months
Ad Spend
$13,695
Results
1010 Purchases
The Challenge
They needed ticket sales across two cities, and their previous agency ran too many channels with weak visibility + slow adjustments. They needed tighter attribution and faster optimization.
The System Applied
Two city-specific funnel campaigns (YYC + YEG)
Market research + buyer mapping
Showpass pixel tracking tied to purchase value
Landing page testing + creative rotation + weekly optimization
The Results
Ad Spend: $15,144
Purchases: 1010 ($12 / purchase)
Tickets Sold: 2,730 (avg 3 per purchase)
Revenue: $90,621
ROAS: 6X
Key Takeaway
Sometimes less is more: focused execution + tight tracking beats “spray and pray” multi-channel noise.
See If This System Fits Your Business
Our results come from buyer research and disciplined execution. If you're tired of vanity metrics, let's talk about tracking.
Customer acquisition systems for service-based businesses. Built on buyer psychology. Run by systems.
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CONTACT
Calgary, AB