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Join our conversation with Mark Kondrat, Co-Founder & CEO at Alberta Beer Festivals and Co-founder at Explore 84.
We discuss foundation skills learned from competing in wrestling, and how that can translate into skills in the business arena.
This podcast was recorded at Studio Luma.
Produced by Digital Lifecast
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A mission is a focused effort towards achieving a purposeful outcome or desire. We believe that a genuine Mission has a purpose deeper than achieving $$, therefore having some form of positive impact on the community.
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Purpose-driven marketing is an emphasis on a commitment to a larger purpose beyond making a profit. This approach is based on the idea that consumers are increasingly seeking out brands that align with their values and beliefs.